Best Delighted Alternatives & Competitors

Delighted is built for always-on NPS/CSAT/CES programs and operational follow-up. If you need different channels, deeper in-product targeting, broader survey design, or better value at your response volume, these alternatives are worth comparing.

Researched & written by:FBT Team
Updated on:November 2025

The top Delighted alternatives split into two camps: CX program tools (similar templates and routing) and broader survey/form platforms (more flexibility, but less CX-specific reporting). Prices and limits vary widely: some tools publish entry pricing (e.g., Survicate from $114/mo, Retently from $99/mo), while others are quote-based. Ratings are also mixed, with Survicate (3.9/5) and Refiner (3.8/5) closest to Delighted’s 3.8/5, and AskNicely (3.4/5) trading transparency for frontline workflow features.

Top 3 Delighted Alternatives

  1. AskNicely - Best for frontline service teams: A CX platform for NPS/CSAT with leaderboards, case management, and multi-location visibility.
  2. Refiner - Best for in-app product surveys: In-app and mobile SDK surveys with event-based targeting and strong product analytics integrations.
  3. Retently - Best for ecommerce CX programs: A CX survey platform for NPS/CSAT/CES with email/SMS/in-app delivery and ecommerce integrations.

Key Takeaways

  1. Best Overall Alternative: Survicate is a strong Delighted replacement if you want multi-channel feedback plus a centralized place to organize insights (Research Hub) and AI-assisted analysis.
  2. Best for In-App Product Feedback: Refiner is the most direct option if your priority is in-app surveys with event/trait targeting and integrations into analytics tools like Amplitude or Mixpanel.
  3. Best for Frontline Service Teams: AskNicely is built for multi-location service businesses that need visibility features (leaderboards/TV displays) and case-management style follow-ups.
  4. Best for Support Ticket CSAT: Nicereply is worth a look when your main workflow is post-resolution CSAT/CES and pushing results back into a helpdesk.
  5. Best Budget-Friendly (Non-CX-Program) Option: Fillout offers a generous free tier (1,000 responses/month) and unlimited seats, but it’s more of a form builder than a CX program tool like Delighted.

Delighted Alternatives: Quick Comparison

Here is a quick overview of how Delighted compares to its top competitors in terms of pricing, ratings, and key features.

ToolRatingStarting PriceFree PlanChoose when...
AskNicely logo
AskNicely - Best for frontline service teams
3.4/5
CustomNoWhen to choose this over Delighted: you run a multi-location or frontline-heavy service operation and need branch-level visibility, accountability, and structured follow-up beyond basic alerts.
Refiner logo
Refiner - Best for in-app product surveys
3.8/5
CustomYesWhen to choose this over Delighted: you want surveys to trigger inside your app based on what users do (events/behavior) and you need results to flow into your product analytics stack.
Retently logo
Retently - Best for ecommerce CX programs
3.7/5
CustomNoWhen to choose this over Delighted: you are running CX programs in ecommerce or B2B and want built-in SMS/in-app options plus integrations like Shopify or Gorgias.

Detailed Review of Delighted Alternatives

Let's take a closer look at each of these alternatives to help you decide which one is right for you.

1. AskNicely - Best for frontline service teams

AskNicely is closest to Delighted when your goal is an always-on NPS/CSAT program with operational follow-up, but it leans harder into frontline adoption. It’s designed for multi-location service businesses, with visibility features like leaderboards, scorecards, and TV displays that keep branch teams engaged. You also get broad CX-friendly sending options (email, SMS, WhatsApp, QR, and in-app), plus case management and workflow automation on higher tiers. The biggest trade-off versus Delighted is pricing transparency and a more implementation-led setup.

AskNicely logo
AskNicely Overview
3.4/ 5 Stars

AskNicely is a customer feedback platform built around NPS/CSAT surveys, frontline team visibility, and follow-up workflows for service businesses..

Why AskNicely is a good alternative to Delighted?

Choose AskNicely over Delighted if you need frontline visibility and structured follow-up workflows across locations. If you want simple self-serve pricing and quick setup, Delighted is usually easier to evaluate.

Pros

  • Frontline visibility features (leaderboards, TV displays, scorecards)
  • Unlimited users on plans (per pricing page)
  • Multi-location CX program focus (HQ + branch-level views)
  • Workflow automation and case management for follow-up
  • Broad messaging channels including SMS and WhatsApp

Cons

  • No published pricing (quote-based and tied to volume)
  • No free trial (demo only) and typically annual-first contracts
  • Some key capabilities sold as add-ons (e.g., SSO, NiceAI)

Our experience with AskNicely

In hands-on use, AskNicely feels oriented around running a continuous CX program rather than building varied surveys. The workflow emphasizes collecting NPS/CSAT, routing issues, and keeping teams engaged with scoreboards. Expect more setup time than Delighted because deployments are often tailored to your data feeds and processes.

Screenshot of AskNicely Builder

How much does AskNicely cost?

AskNicely pricing is custom (no public numbers), typically based on response volume and plan tier. That makes it harder to compare directly to Delighted’s published plans, especially if you are price-sensitive. If you value the frontline workflow layer, the higher total cost may still pencil out for service teams.

Key Differences: AskNicely vs Delighted

• More focused on frontline adoption (leaderboards/TV displays) than Delighted
• Quote-based pricing vs. Delighted’s published tiers ($19-$249/mo)
• WhatsApp and SMS are emphasized alongside email/QR/in-app
• Setup is more implementation-led vs. Delighted’s quicker self-serve start
• Add-ons (e.g., SSO, NiceAI) are more explicitly part of the model

2. Refiner - Best for in-app product surveys

Refiner is a strong Delighted alternative when your main feedback loop is inside your product rather than via email-only CX programs. It supports in-app surveys for web apps and native mobile apps (including iOS, Android, React Native, and Flutter), plus email, pop-ups, and hosted pages. Compared with Delighted, Refiner stands out for precise targeting and triggers based on user traits, behavior, and events, which is useful for product teams running segmented NPS/PMF/CES surveys. It also integrates well with product analytics and data stacks (Segment/Rudderstack, Amplitude/Mixpanel) alongside CRM and messaging tools.

Refiner logo
Refiner Overview
3.8/ 5 Stars

Refiner is an in-app survey tool for collecting user feedback in web and mobile apps, plus link and email surveys..

Why Refiner is a good alternative to Delighted?

Choose Refiner over Delighted if you need in-app surveys with behavior-based targeting and product analytics integrations. If your priority is a simpler CX program tool with clear self-serve pricing, Delighted is easier to benchmark.

Pros

  • In-app surveys for web and native mobile (iOS/Android/React Native/Flutter)
  • Advanced triggers (events, traits, delays, throttling)
  • Strong product data stack integrations (Segment/Rudderstack, Amplitude/Mixpanel)
  • Unlimited survey responses on paid plans
  • CX templates similar to Delighted (NPS/CSAT/CES/PMF)

Cons

  • Paid pricing not public (quote-based), making cost comparisons harder
  • Free plan response cap is low (25/month)
  • Some key features are tier-gated (e.g., event tracking and advanced integrations on Growth+)

Our experience with Refiner

Refiner is easy to launch for basic in-app microsurveys using templates like NPS or PMF. The real work is in targeting: configuring trait/event triggers and throttling is powerful but depends on clean user data and instrumentation. For teams already using Segment/Rudderstack, the setup tends to feel more natural than for teams starting from scratch.

Screenshot of Refiner Builder

How much does Refiner cost?

Refiner offers a free plan and a free trial, but paid tiers are custom-priced, so you will likely need a quote to estimate total cost at your response volume. Value tends to be strongest when you use its targeting and integrations deeply, since that is where it differentiates from Delighted’s more general CX workflows. If you just need basic NPS email sends, Delighted’s published plans can be easier to budget.

Key Differences: Refiner vs Delighted

• Stronger in-app and mobile SDK support than Delighted (including React Native and Flutter)
• More advanced behavioral/event targeting than Delighted’s typical operational flows
• Quote-based paid pricing vs. Delighted’s published tiers
• Unlimited responses on paid plans (Delighted caps responses by tier)
• Product analytics integrations (Amplitude/Mixpanel) are a core positioning point

3. Retently - Best for ecommerce CX programs

Retently is a CX survey tool for running NPS/CSAT/CES programs across email, SMS, and in-app web pop-ups, similar to Delighted’s focus on ongoing experience measurement. It includes link, embed, and kiosk-style modes, plus automations for reminders and follow-ups. Compared with Delighted, it may appeal if you specifically want ecommerce-oriented integrations (Shopify, Gorgias, Klaviyo are listed) and built-in benchmarking/trends reporting. The downside is price: entry pricing starts at $99/month and there is no permanent free plan.

Retently logo
Retently Overview
3.7/ 5 Stars

Retently is a customer feedback survey tool for running NPS, CSAT, and CES programs across email, SMS, and in-app channels..

Why Retently is a good alternative to Delighted?

Choose Retently over Delighted if you want a CX program tool with SMS/in-app delivery and ecommerce integrations, and you are comfortable starting at $99/month. If you want a free plan or lower-cost entry tiers, Delighted is easier to start with.

Pros

  • CX program focus (NPS/CSAT/CES) similar to Delighted
  • Multi-channel delivery including email, SMS, and in-app web pop-ups
  • Ecommerce integrations listed (Shopify, Gorgias, Klaviyo)
  • Automations for reminders and follow-ups
  • AI-based sentiment/text analysis positioning for open-ended feedback

Cons

  • No permanent free plan (14-day trial only)
  • Starts at $99/month (high for occasional feedback needs)
  • Basic plan has seat and campaign limits (3 seats, 10 campaigns)

Our experience with Retently

Retently is set up for fast deployment of ongoing CX programs, with multi-channel delivery built into the workflow. The experience feels more “program-first” than “survey-builder-first,” which is good for NPS/CSAT/CES but limiting for complex questionnaires. Reporting centers on trends and benchmarking, and analysis leans on AI text/sentiment features for open responses.

Screenshot of Retently Builder

How much does Retently cost?

Retently has transparent starting pricing at $99/month (Ecommerce Basic) and scales to $299/month for Pro, with Enterprise as custom. Compared to Delighted’s lower entry tiers ($19-$39/mo), it can be harder to justify if you only need email NPS at low volume. It tends to make more sense when you will use multi-channel delivery and ecommerce integrations consistently.

Key Differences: Retently vs Delighted

• Higher starting price than Delighted ($99/mo vs. $19/mo Starter)
• Includes SMS and in-app web pop-ups as core channels
• Ecommerce integration angle (Shopify, Gorgias, Klaviyo) is more explicit
• No permanent free plan (Delighted has a free plan)
• Seat/campaign limits on Basic plan may matter for teams

4. Nicereply - Best for helpdesk CSAT

Nicereply is a Delighted alternative that’s especially aligned with support-ticket feedback workflows. It focuses on CSAT, CES 2.0, and NPS, with distribution methods like post-resolution emails, in-signature surveys, pop-ups, and links. Compared with Delighted’s broader CX program orientation, Nicereply is more clearly designed to sit next to a helpdesk or CRM, pushing results into tools like Zendesk, Front, Help Scout, and Pipedrive. Pricing is primarily response-based and seat-based, which can map well to support volume but still introduces monthly caps.

Nicereply logo
Nicereply Overview
3.4/ 5 Stars

Nicereply is a customer feedback survey tool focused on CSAT, CES, NPS, and related one-click surveys for support and CX teams..

Why Nicereply is a good alternative to Delighted?

Choose Nicereply over Delighted if your main use case is support CSAT/CES tied to helpdesk tools and ticket workflows. If you need broader CX programs across more channels (or want a free plan), Delighted may be a better fit.

Pros

  • Strong helpdesk/CRM integrations (Zendesk, Front, Help Scout, Pipedrive)
  • Support-focused distribution modes (post-resolution and in-signature surveys)
  • Unlimited active surveys on paid plans
  • CX templates include CSAT, CES 2.0, NPS plus employee variants (eNPS/eSAT)
  • Response-based pricing that can align with support volume

Cons

  • No permanent free plan (14-day trial only)
  • Response caps and auto-upgrades if you exceed monthly limits
  • Advanced survey design features are not clearly documented in provided sources

Our experience with Nicereply

Nicereply is straightforward for common support workflows like post-resolution surveys and in-signature feedback. It feels optimized for a small set of repeatable CX actions rather than building complex, multi-page questionnaires. The main unknown in day-to-day use is how far branching and advanced question layouts go, since that isn’t clearly spelled out in the provided materials.

Screenshot of Nicereply Builder

How much does Nicereply cost?

Nicereply publishes tiered pricing starting at $79/month billed monthly ($59/month annually) and scaling with response volume and seats. That can be simpler than quote-based tools, but you still need to watch the monthly response cap and auto-upgrade behavior. Compared with Delighted, it’s typically a bigger spend than entry tiers, but may be cost-effective if it replaces manual helpdesk workflows.

Key Differences: Nicereply vs Delighted

• More support/helpdesk-centric than Delighted (post-resolution, in-signature workflows)
• Integrations list is especially strong for support stacks (Zendesk/Front/Help Scout)
• No free plan vs. Delighted’s free tier
• Response caps and auto-upgrades are explicitly part of the model
• Advanced survey logic depth is less clearly documented than Delighted’s core CX flow

5. Survicate - Best overall alternative

Survicate is a strong Delighted alternative for teams that want feedback collection across multiple channels plus a centralized space to organize insights. It supports link, email, website/in-product surveys, embeds, and integrations, with targeting options based on attributes, events, and behavior (plan-dependent). Compared with Delighted’s CX-program focus, Survicate leans into consolidating learnings via its Research Hub and adds AI-assisted analysis (topic clustering and an AI research assistant). The main trade-offs are higher starting pricing and potential response/data-point limits that can constrain heavy programs.

Survicate logo
Survicate Overview
3.9/ 5 Stars

Survicate is a customer feedback survey tool for collecting and analyzing feedback across web, email, in-product, and integrations..

Why Survicate is a good alternative to Delighted?

Choose Survicate over Delighted if you want broader multi-channel feedback plus an insight hub and AI-assisted analysis. If you mainly need straightforward NPS/CSAT with clear low-cost entry, Delighted is usually simpler.

Pros

  • Multi-channel delivery beyond email (web/in-product surveys and embeds)
  • Research Hub for consolidating and searching feedback
  • AI-assisted analysis (topic clustering and research assistant)
  • Strong integrations plus webhooks and export API options
  • Targeting by attributes/events/behavior (plan-dependent)

Cons

  • No permanent free plan (10-day trial only)
  • Response and data-point limits may constrain higher-volume programs
  • Advanced logic/dashboards/customization appear gated to higher tiers

Our experience with Survicate

Survicate is easy to get running for ongoing feedback collection, especially for website and in-product use cases. Targeting and automation features are central to the workflow, but plan gating can affect how quickly you can replicate advanced segments. The Research Hub concept is a practical differentiator when multiple teams need to find and reuse insights from open-ended feedback.

Screenshot of Survicate Builder

How much does Survicate cost?

Survicate’s paid plans start at $114/month (Growth) and scale to $349/month (Pro) and $569/month (Enterprise). Compared with Delighted’s lower entry tiers, it’s a bigger baseline investment, and you’ll want to validate response/data-point limits against your expected volume. It can be good value if it replaces multiple tools for collection plus insight management.

Key Differences: Survicate vs Delighted

• More emphasis on an insights repository (Research Hub) than Delighted’s CX dashboards
• Higher published starting price ($114/mo vs. Delighted’s $19/mo Starter)
• Stronger web/in-product survey positioning vs. Delighted’s CX program focus
• AI analysis features are more central (topic clustering; research assistant)
• Limits are framed as responses/data points, so volume planning matters

How to Choose the Best Alternative to Delighted

Start by deciding whether you want a CX program tool like Delighted (NPS/CSAT/CES templates, alerts, routing) or a general survey/form builder with more flexibility. Next, map your primary distribution channel: email/list sends, in-app targeting, website pop-ups, SMS, or helpdesk triggers. Then compare pricing based on your real monthly response volume, since several tools cap responses or require higher tiers for key integrations. Finally, sanity-check reporting and workflows (dashboards, tagging, AI summaries, routing to Slack/CRM) with a trial or demo before migrating.

Our Testing Methodology

We test each survey tool by creating real-world scenarios: a simple contact form, a complex multi-step application, and a payment collection form. We evaluate ease of use, design customization capabilities, logic features, and the actual respondent experience. We also verify pricing claims and test customer support responsiveness to ensure our recommendations are practical and reliable.

Read our full methodology →

Summary

Delighted is a focused CX feedback tool, so the best alternatives depend on where you feel constrained: channels, targeting, pricing at scale, or survey flexibility. Survicate and Refiner are strong options for teams that want multi-channel feedback loops and tighter product-data targeting, respectively. If you’re a service business that needs frontline visibility and follow-up workflows, AskNicely is purpose-built for that model (but expect quote-based pricing). For lighter-weight needs, general tools like Fillout, Typeform, or Google Forms can work, but they typically won’t match Delighted’s CX-specific reporting and operational workflows out of the box.