Reviewed and Ranked by Use Case: Online Survey Tools
The complete list of online survey tools, our experience, detailed comparisons, and more. You will find the best survey app for your use case and easily compare it to other alternatives.
forms.app
forms.app is an online form builder for teams with unlimited users and submissions, that also supports surveys and quizzes.
Cognito Forms
Cognito Forms is an online form builder for collecting data and automating workflows like approvals, documents, and payments.
OpnForm
OpnForm is an online form and survey builder for creating questionnaires, sharing them via links, and collecting responses.
Fillout
Fillout is a web-based form builder you can use to create surveys, quizzes, and multi-page forms with logic and integrations.
BlockSurvey
BlockSurvey is a privacy-focused online survey and form builder with AI-assisted survey creation, logic, and encrypted response collection.
Survicate
Survicate is a customer feedback survey tool for collecting and analyzing feedback across web, email, in-product, and integrations.
LimeSurvey
LimeSurvey is a survey platform for creating, distributing, and analyzing online questionnaires, with both cloud hosting and a self-hosted open-source option.
Refiner
Refiner is an in-app survey tool for collecting user feedback in web and mobile apps, plus link and email surveys.
Tally
Tally is an online form and survey builder for creating and sharing surveys via link, embed, or integrations.
Delighted
Delighted is a feedback survey tool for running customer and employee experience surveys like NPS, CSAT, CES, and similar templates.
Formbricks
Formbricks is an open source survey and in-product feedback tool for collecting and managing customer experience data.
SurveyPlanet
SurveyPlanet is an online tool for creating, sharing, and analyzing surveys with a free tier that includes unlimited surveys, questions, and responses.
SurveyMars
SurveyMars is an online survey tool for creating, sharing, and analyzing surveys, with AI-assisted survey building.
Google Forms
Google Forms is a web-based form and survey builder that collects responses and summarizes them with basic charts and Google Sheets export.
Pointerpro
Pointerpro is an online assessment and survey tool focused on scoring respondents and generating personalized report outputs.
Retently
Retently is a customer feedback survey tool for running NPS, CSAT, and CES programs across email, SMS, and in-app channels.
SmartSurvey
SmartSurvey is an online survey and feedback platform for creating surveys, distributing them by link/email/web, and analyzing results with reports and dashboards.
Typeform
Typeform is an online form and survey builder focused on conversational, one-question-at-a-time surveys with logic and integrations.
Qualtrics
Qualtrics is an enterprise experience management platform that includes survey creation, distribution, and analytics for customer, employee, and research programs.
SurveySparrow
SurveySparrow is an online survey tool for creating, sending, and analyzing surveys across link, email, and embedded formats.
Jotform
Jotform is a web-based form builder that can also be used to create and publish surveys with logic, integrations, and basic reporting.
SoGoSurvey
SoGoSurvey (Sogolytics) is a survey and experience-management platform for building surveys, collecting responses, and reporting results for CX and EX programs.
Culture Amp
Culture Amp is an employee experience platform that includes employee engagement surveys, performance management, and development tools.
SurveyHero
SurveyHero is an online tool for creating, sharing, and analyzing surveys, with a free plan that supports unlimited questions and responses.
SurveyMonkey
SurveyMonkey is a web-based tool for creating surveys and forms, collecting responses, and analyzing results.
SurveyLegend
SurveyLegend is a web-based tool for creating surveys, forms, and polls with templates, logic branching, and live analytics.
SurveyMethods
SurveyMethods is an online survey tool for creating surveys, collecting responses, and analyzing and exporting results.
Checkbox Survey
Checkbox Survey is an online survey platform for creating, distributing, and hosting surveys for teams and regulated organizations.
Zonka Feedback
Zonka Feedback is a customer feedback survey and analytics platform focused on NPS/CSAT/CES programs, multi-channel distribution, and closing the loop with workflows.
Paperform
Paperform is a web-based form builder that can also be used to create and run surveys with logic, branding, and integrations.
QuestionPro
QuestionPro is an online survey platform for creating, distributing, and analyzing surveys, with separate products for research, customer experience, and employee experience.
Peakon
Peakon (Workday Peakon Employee Voice) is an employee feedback survey platform for measuring engagement and experience over time.
Pollfish
Pollfish is a market research survey platform that lets you build surveys for free and pay per completed response to reach a consumer panel.
Hotjar
Hotjar is a website behavior and feedback tool that includes on-site surveys alongside heatmaps and session recordings.
Nicereply
Nicereply is a customer feedback survey tool focused on CSAT, CES, NPS, and related one-click surveys for support and CX teams.
AskNicely
AskNicely is a customer feedback platform built around NPS/CSAT surveys, frontline team visibility, and follow-up workflows for service businesses.
SurveyNuts
SurveyNuts is a web tool for creating surveys, forms, and quizzes and collecting responses via share links or embeds.
Attest
Attest is a consumer research platform that combines surveys with AI-moderated interviews using an on-demand respondent audience.
Formstack
Formstack is a no-code platform for building online forms and end-to-end workflows that can be used to collect survey-style responses.
Microsoft Forms
Microsoft Forms is a web-based tool for creating surveys, quizzes, and polls and collecting responses online.
Feefo
Feefo is a verified-customer reviews and feedback platform for collecting and publishing product and service reviews.
Medallia
Medallia is an enterprise experience management platform that includes surveys plus analytics and workflow for customer and employee feedback programs.
Glint
Glint (Viva Glint) is an employee engagement survey and listening tool used by organizations to run internal pulse surveys and analyze workforce feedback.
Prolific
Prolific is a platform for recruiting paid participants to complete online studies and research tasks.
Alchemer
Alchemer is an online survey platform for creating, distributing, and analyzing surveys.
Formplus
Formplus is a web-based form and survey builder for collecting responses via share links, embeds, and other distribution options.
Online Survey Tools — reviewed, compared, and ranked
Online Survey Tools is an independent directory built for people choosing survey software. We review 46+ platforms, score them on ease of use, features, design, satisfaction, and price, and keep comparisons updated so you can shortlist with confidence.
Whether you need customer feedback, employee pulse checks, market research, or academic studies, our testing methodology surfaces the strengths and trade-offs of each product — without paid placements or sponsored rankings.
Tools for survey projects of every size
Not every platform fits every use case. Some tools for survey work are built for quick one-off questionnaires; others handle complex logic, panel management, and enterprise compliance. Filter the directory above by feature or browse curated lists to match your workflow.
- Free Survey Tools
- Academic Research Survey Tools
- Customer Feedback Survey Tools
- NPS Survey Tools
- Market Research Survey Tools
- Enterprise Survey Tools
View all survey tool categories to find platforms optimized for free plans, NPS, academic research, enterprise teams, and more.
Survey creation tools: what to look for
The best survey creation tools make it easy to design questions, apply branching logic, brand the respondent experience, and collect clean data. When you evaluate options, weigh the builder interface, question types, distribution channels, and how results are exported or integrated.
Our survey features glossary explains capabilities like skip logic, piping, offline collection, and analytics — so you can compare tools on the details that matter for your project, not just headline pricing.
Use the filters on this page to narrow down survey creation tools by the features you need, then open individual reviews for hands-on notes, screenshots, and side-by-side alternatives.
Comparison of online survey tools
| Tool | Rating | Free plan | Starting price | Tool description |
|---|---|---|---|---|
| forms.app | 4.6/5 | ✅ | $19 /month | forms.app is a practical pick for straightforward feedback surveys and embedded website surveys, especially if you want unlimited submissions and team members. If you need deeper survey analytics and researchoriented reporting, you will likely want a more surveyfirst platform. |
| Cognito Forms | 3.9/5 | ❌ | Custom | Cognito Forms is best suited to teams that need forms plus workflow (tasks, approvals, documents, and payments). This draft uses default ratings because the reviewer notes did not include handson impressions. |
| OpnForm | 3.9/5 | ✅ | $25/mo | OpnForm is best if you want a flexible, modern form builder for feedback surveys and internal workflows with unlimited submissions on the free plan. If you need deep survey analytics and researchgrade reporting, you will likely want a dedicated survey platform. |
| Fillout | 3.9/5 | ✅ | $15/ month | Fillout is a good fit when you need a branded, logicdriven survey or intake form with modern embedding and lots of integrations. If you need advanced survey analytics and researchgrade reporting, you may want a more surveyfirst platform. |
| BlockSurvey | 3.9/5 | ✅ | $ 39 /mo | BlockSurvey stands out for privacyfirst surveys (endtoend encryption, anonymity options) plus AIassisted creation and followups. If you mainly want advanced reporting and research workflows at a lower cost, you may want to compare alternatives. |
| Survicate | 3.9/5 | ❌ | $114/mo | Survicate is best suited to ongoing customer feedback programs (NPS/CSAT, inproduct and website surveys, and syncing results into your stack). If you need a simple, lowcost tool for oneoff surveys or academicstyle research, the pricing and limits may feel restrictive. |
| LimeSurvey | 3.8/5 | ❌ | ₺850/ month | LimeSurvey is a solid option if you need survey depth (question types, logic, exports) and stronger control over where data is hosted. If you want the simplest builder and modern reporting dashboards out of the box, you may prefer a more streamlined survey tool. |
| Refiner | 3.8/5 | ✅ | Custom | Refiner is best if your core use case is inapp customer feedback (NPS/CSAT/CES/PMF) with precise targeting and integrations into your product data stack. If you mainly need traditional researchstyle survey analysis or a budgetfriendly general survey tool, you may want an alternative. |
| Tally | 3.8/5 | ✅ | $24 per month | Tally is a strong pick for simple customer feedback surveys and intake forms, especially if you want unlimited free submissions. If you need advanced survey reporting and analysis, you may want a more researchfocused survey tool. |
| Delighted | 3.8/5 | ✅ | $19/mo | Delighted is a solid fit for running ongoing customer feedback programs (especially NPS/CSAT/CES) with simple setup and lots of integrations. If you need advanced survey logic, complex questionnaires, or deeper analysis, you may want a more researchoriented survey platform. |
| Formbricks | 3.8/5 | ✅ | $74/ Month | Formbricks is a good fit for product teams running inapp and website feedback (like NPS) who care about privacy and selfhosting. If you need deep researchgrade analysis and reporting, you may want a more analyticsfocused survey platform. |
| SurveyPlanet | 3.8/5 | ✅ | $20 monthly | A good fit if you want a genuinely usable free survey builder with unlimited responses, and you can live without advanced analysis and integrations. For heavy research workflows, complex logic, or deep reporting, you may outgrow it quickly. |
| SurveyMars | 3.8/5 | ✅ | Free | SurveyMars looks like a capable option for basictointermediate surveys if you want AIassisted drafting, templates, and multilingual support without paying. If you need verified pricing/limits, enterprise governance, or you rely on specific integrations, you will likely want a tool with clearer plan details. |
| Google Forms | 3.8/5 | ❌ | Free | A straightforward way to create and share simple surveys fast, especially if you already use Google Workspace. Consider an alternative if you need advanced logic, richer reporting, or researchgrade survey features. |
| Pointerpro | 3.7/5 | ❌ | $69/month | Pointerpro is best when your “survey” is really an assessment that needs scoring and personalized outputs (especially PDF/.ppt reports). If you mainly need fast survey analytics and simple pricing, you will likely want a more surveyfirst tool. |
| Retently | 3.7/5 | ❌ | $99 per month | Retently is best suited to teams running ongoing NPS/CSAT/CES customer feedback programs across multiple channels. If you need broad researchstyle survey logic, advanced question libraries, or lowcost quick polls, you will likely want a more general survey platform. |
| SmartSurvey | 3.7/5 | ✅ | £70/ mo | SmartSurvey is a capable UKbased survey platform with strong distribution options and highertier extras like dashboards, API/webhooks, and sentiment/text analysis. It is best when you need governance/security and multichannel collection, but many key capabilities are gated to paid tiers and pricing can rise quickly for teams. |
| Typeform | 3.7/5 | ✅ | 29 USD per month | Typeform is a solid pick for customer feedback and leadcapture surveys where the respondent experience matters. If you need advanced survey analysis or large volumes at a low cost, you’ll likely want an alternative. |
| Qualtrics | 3.7/5 | ❌ | Custom | Qualtrics makes the most sense for enterprise survey programs (CX, EX, and research) that need centralized management and analytics across channels. If you just need simple surveys and clear pricing, a smaller survey tool is usually easier and better value. |
| SurveySparrow | 3.7/5 | ✅ | Per month • Billed yearly | SurveySparrow is a solid option for teams running customer feedback surveys (including NPSstyle programs) who also need email sending, logic, and common integrations. If you need advanced research analytics or strong value on lower tiers, you should compare alternatives. |
| Jotform | 3.7/5 | ✅ | $19 per month | Jotform is a good fit if you want a flexible form builder that can also run straightforward surveys (links/embeds, logic, exports, integrations). If you need deeper survey analysis and researchoriented tooling, consider a dedicated survey platform instead. |
| SoGoSurvey | 3.7/5 | ✅ | Custom | SoGoSurvey is best suited to organizations that want survey tooling as part of a broader CX/EX or enterprise feedback program, especially where compliance and governance matter. If you want transparent selfserve pricing and you only need a lightweight survey tool, you may prefer an alternative with clearer plan details. |
| Culture Amp | 3.6/5 | ❌ | Free | Best fit if you need employee engagement surveys tightly connected to HR workflows (performance, goals, development). If you need a generalpurpose survey tool for customers, leads, or research, you will likely want an alternative. |
| SurveyHero | 3.6/5 | ✅ | Custom pricing | SurveyHero is a solid pick for basic customer feedback, employee feedback, and simple research surveys, especially if you can work within the free plan’s 30daypersurvey window. If you need advanced logic, multilingual surveys, or serious reporting/exports on a tight budget, you may outgrow it quickly. |
| SurveyMonkey | 3.6/5 | ✅ | Custom | SurveyMonkey is a solid pick for standard surveys (customer feedback, employee pulse checks, and event feedback) where you want templates, common question types, and multiple ways to distribute. If you need generous response limits on a budget, advanced logic/reporting on lower tiers, or more valuefocused pricing, you should compare alternatives. |
| SurveyLegend | 3.6/5 | ✅ | $19 /mo. | SurveyLegend is best if you want a visually driven survey experience with basic branching and live analytics, and you can live with planbased limits on exports and logic. If you need deeper analysis/reporting or more generous limits on lower tiers, you will likely want an alternative. |
| SurveyMethods | 3.6/5 | ✅ | $12 per month* | SurveyMethods is a solid option if you want a traditional survey builder with email/link distribution, logic, and straightforward reporting, plus optional AIstyle analysis features. If you need deeper analytics, bestinclass templates, or advanced logic on lowercost tiers, you may want to compare alternatives. |
| Checkbox Survey | 3.6/5 | ❌ | $30/mo | Checkbox Survey is best for organizations that need control over hosting region or onprem deployment, plus enterprise features like SSO, audit logs, and API access. If you just need simple surveys and lightweight reporting, you will likely find better value in simpler, cheaper tools. |
| Zonka Feedback | 3.6/5 | ❌ | Custom | Zonka Feedback looks best suited to ongoing customer feedback programs (NPS/CSAT/CES) that need multichannel distribution and operational followup workflows. If you mainly need simple, lowcost generalpurpose surveys with transparent selfserve pricing, you may want to compare alternatives. |
| Paperform | 3.6/5 | ✅ | $24/month | Paperform works well for branded customer feedback surveys and leadcapture surveys where design, logic, and integrations matter. If you need advanced survey analytics and researchgrade reporting in one place, you’ll likely want a dedicated survey platform. |
| QuestionPro | 3.6/5 | ✅ | $83 per user /per month | QuestionPro is a broad survey platform with a permanent free plan and clear upgrade paths for business and research teams. If you need advanced research tooling or enterprise CX/EX workflows, expect to move into higherpriced or requestaquote tiers. |
| Peakon | 3.5/5 | ❌ | Free | Peakon is a specialized employee engagement and voiceofemployee survey tool with analytics and action planning. If you need a generalpurpose survey builder (customer research, academic surveys, quick polls), you will likely be better served by a broader survey platform. |
| Pollfish | 3.4/5 | ✅ | $0.95/response | Pollfish is best suited to teams that need fast marketresearch responses from a consumer panel and prefer payperresponse pricing over a subscription. If you mainly need link/email surveys to your own audience with strong analysis and integrations, you may want to compare other survey tools. |
| Hotjar | 3.4/5 | ✅ | Custom | Hotjar is best for lightweight onsite customer feedback paired with behavior data (heatmaps/recordings), not for advanced survey research. If you need deep logic, rich question types, and stronger analysis, you will likely want a dedicated survey tool. |
| Nicereply | 3.4/5 | ❌ | $79 per month, billed monthly | Nicereply is best for support teams that want lightweight CSAT/CES/NPS feedback via email and helpdesk integrations. If you need advanced survey logic, broader question types, or researchstyle analysis, you will likely want a more generalpurpose survey platform. |
| AskNicely | 3.4/5 | ❌ | Custom | AskNicely is best suited to ongoing customer experience measurement (especially NPS/CSAT) in service businesses that need workflows, visibility, and frontline adoption. If you need a generalpurpose survey builder for researchgrade questionnaires or complex logic, you will likely want a broader survey platform. |
| SurveyNuts | 3.4/5 | ✅ | $7/Month (USD) | SurveyNuts is a simple, lowfriction option for quick surveys, quizzes, and basic reporting, with a genuinely usable free tier. If you need deeper analysis, formal research features, or clearer plan structure, you may want an alternative. |
| Attest | 3.3/5 | ❌ | Custom | Attest is best suited to B2C consumer research teams that want an allinone way to run surveys with access to a managed audience and support. If you primarily need a lightweight DIY survey builder for your own audience, you may find it more than you need (and harder to price). |
| Formstack | 3.3/5 | ❌ | $83$99/month paid annually | Formstack can work for surveylike data collection when you mainly need a secure, nocode builder and integrations. If you need strong survey reporting and researchfocused features, you will likely want a dedicated survey tool instead. |
| Microsoft Forms | 3.2/5 | ✅ | Free | Microsoft Forms is best for quick, straightforward surveys and internal polls, especially if you already use Microsoft 365. If you need advanced logic, stronger reporting, or researchgrade survey tools, you will likely outgrow it quickly. |
| Feefo | 3.2/5 | ❌ | Free | Feefo is a better fit for verifiedcustomer product/service review collection and onsite trust widgets than for building flexible, generalpurpose surveys. If you need branching logic, broad question types, and advanced survey analysis, you will likely want a dedicated survey tool instead. |
| Medallia | 3.2/5 | ❌ | Custom | Medallia makes the most sense when surveys are part of a broader enterprise VoC program that needs multichannel signals, governance, and workflows. If you mainly need a simple survey builder with clear selfserve pricing, you will likely find better value elsewhere. |
| Glint | 3.1/5 | ❌ | Free | Glint is best suited to enterprise employee engagement and pulse surveys inside HR workflows, especially in Microsoft Viva environments. For generalpurpose survey building, advanced logic, and flexible distribution, you will likely want a dedicated survey platform. |
| Prolific | 2.9/5 | ❌ | Free | Prolific is best if your “survey tool” needs are really participant recruitment and paying respondents. If you want an allinone survey builder with strong logic, templates, and reporting, you will likely want a dedicated survey platform instead. |
| Alchemer | 2.7/5 | ❌ | Free | Alchemer looks like a capable survey platform for building and distributing surveys with logic, but we could not verify current pricing or plan limits from the website sources provided. Consider it if you need a dedicated survey workflow; look elsewhere if you need transparent pricing details up front. |
| Formplus | 2.7/5 | ❌ | Free | Formplus looks best suited to straightforward surveys and formstyle data collection where building and sharing quickly matters most. If you need advanced survey logic or deeper analysis, you may want to compare it against more surveyfocused tools. |
Frequently asked questions
We have developed a specialized methodology to evaluate and compare online survey tools. We test each tool thoroughly, take notes, and rate them based on Ease of Use, Features, Looks, Satisfaction, and Price. This allows us to provide fair comparisons across all tools.
We regularly add new tools and update our content to ensure accuracy at least once a month. Our team tests each tool thoroughly before publishing any review.
Absolutely! You can filter online survey tools by features using the filters right on this page. You can also search for specific features using the search bar.
Yes, we have a spesific filters for each type of survey tool. You can filter by type using the filters right on this page. You can also visit our types pages where we list online survey tools based on how well it performs in a spesific category.
Absolutely! We welcome suggestions from our community. If there's a survey tool you'd like us to review, please contact us through our contact page with the tool name and why you think it should be included.
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