Best NPS survey tools
NPS survey tools help you run Net Promoter Score programs consistently and turn feedback into follow-up actions. They matter most when you need reliable trends over time, easy distribution, and workflows for closing the loop with promoters and detractors.
Quick List of the Best NPS survey tools
Use this list to shortlist tools fast based on where you collect NPS (email, SMS, in-app, web) and how you plan to act on responses (alerts, routing, integrations, reporting).
- Delighted: A practical starting point for NPS programs that need simple setup, multiple send channels, and lots of integrations. Best when you care more about operational follow-up than research-style survey depth.
How They Compare
The comparison table highlights the practical differences that usually decide an NPS tool: channels, automation/workflows, integrations, reporting, and how pricing scales as responses grow.
| Tool | Rating | Starting Paid Plan | Free Plan |
|---|---|---|---|
 | 3.8/5 | $19/mo | Yes |
 | 3.4/5 | Custom | No |
 | 3.8/5 | Custom | Yes |
 | 3.9/5 | $114/mo | Yes |
Detailed Reviews
Below you will find detailed picks with strengths and trade-offs for running NPS at scale. These tools are generally better for ongoing loyalty tracking and operational follow-up than for long, research-style questionnaires. If you also need advanced survey logic or research-grade analysis, treat NPS-first platforms as a complement rather than a replacement.
1. Delighted
Delighted is built around ongoing experience measurement, with NPS as a core use case alongside CSAT, CES, and eNPS. It is designed to help teams collect feedback continuously and route it into the tools they already use (like Slack, help desk platforms, or CRMs). If you want to run a clean, repeatable NPS program without building complex questionnaires, it is often a good fit.
Best for straightforward NPS tracking with fast setup and strong integrations. Less ideal if you need complex survey design or deep statistical analysis inside the platform.
Pros
- • NPS-first templates alongside other CX standards (CSAT, CES, eNPS, PMF)
- • Multiple distribution options for NPS (email, link, web, embed, SDK, kiosk)
- • Operational follow-up features like alerts, reports, and email digests
Cons
- • Paid plans have monthly response caps, so costs can rise as NPS volume grows
- • Key integrations (Salesforce, Segment, HubSpot) require the Premium tier
- • Not positioned for complex research questionnaires or advanced analytics
Our Experience with Delighted
In evaluation, Delighted stands out for how quickly you can launch standard NPS and start seeing trends and alerts without heavy configuration. The trade-off is that it is optimized for CX workflows, so teams wanting research-grade survey flexibility should validate logic and reporting depth during a trial. The response-based caps also become a practical constraint once you scale collection.
Key Details about Delighted
- NPS, CSAT, CES, eNPS, PMF templates
- Email, link, web, embed, SDK, kiosk delivery
- Unlimited sends (response caps by plan)
- Pre-built reports and dashboards
- Segmentation and trends filters
- Alerts and email digests
- REST API and webhooks
- Exports and integrations catalog
Delighted Pricing
Delighted has a permanent free plan (25 responses, 1 user) and paid tiers starting at $19/month. Every paid plan still caps monthly responses, so the real cost depends on how many NPS responses you expect to collect. Premium ($249/month) is also where some high-demand integrations (Salesforce, Segment, HubSpot) are placed.
Free plan
- 25 responses
- 1 user
- No credit card required
Starter
- 50 responses/mo
- 2 users
- Unlimited Surveys
- Unlimited CX Projects
- Branding customization (logo, colors)
- 35+ free integrations (e.g., Slack, Shopify, Zendesk)
Growth
- 100 responses/mo
- 3 users
- Unlimited Surveys
- Unlimited CX Projects
- Branding customization (logo, colors)
- 35+ free integrations (e.g., Slack, Shopify, Zendesk)
Advanced
- 250 responses/mo
- 5 users
- Unlimited Surveys
- Unlimited CX Projects
- Branding customization (logo, colors)
- 35+ free integrations (e.g., Slack, Shopify, Zendesk)
Premium
- 500 responses/mo
- 10 users
- Unlimited Surveys
- Unlimited CX Projects
- Branding customization (logo, colors)
- 35+ free integrations (e.g., Slack, Shopify, Zendesk)
- 6 premium integrations (Salesforce, Segment, HubSpot)
- Need more responses? Contact for custom pricing
2. AskNicely
AskNicely is centered on NPS and CSAT for service businesses that need responses to reach the right people quickly. It layers reporting and team visibility (like leaderboards and scorecards) on top of survey delivery across channels such as email and SMS. The product is geared toward operational improvement rather than building complex surveys.
Best for multi-location or frontline-heavy organizations using NPS to drive follow-up workflows. Harder to compare on cost because pricing is custom and trialing is limited.
Pros
- • Purpose-built NPS/CSAT program workflows (not a generic survey builder)
- • Broad CX distribution options including SMS and WhatsApp (useful for service contexts)
- • Unlimited users on plans (useful when many managers and frontline staff need access)
Cons
- • No published pricing (quote-based and tied to response volume)
- • No free trial (demo only), making hands-on validation harder
- • Annual-first contracts and possible response overage charges
Our Experience with AskNicely
AskNicely’s positioning is very workflow- and adoption-driven: it is built to share NPS results widely and trigger action. For buyers, the biggest friction tends to be evaluation and budgeting because pricing is not published and contracts are typically annual-first. Plan on confirming integrations and add-ons early (for example SSO and AI options).
Key Details about AskNicely
- NPS and CSAT focus
- Email, SMS, WhatsApp, QR, in-app distribution
- Case management for follow-up
- Leaderboards and scorecards
- AskNicelyTV (plan-dependent)
- Slack and Microsoft Teams integrations (higher tier)
- API-based data extraction (higher tier)
- White-label surveys (higher tier)
AskNicely Pricing
AskNicely uses custom pricing (Learn, Grow, Transform) and does not publish fixed monthly rates. Costs scale with response volume and are typically sold on annual-first contracts, with overage charges possible if you exceed limits. Also factor in add-ons like SSO (listed at $1,500 annually) if they are requirements.
Learn
- Unlimited users
- From 500 responses; price scales with response volume
- AI powered surveys
- Automated workflows
- Reports and leaderboards
- Email, WhatsApp, & SMS surveys
- QR code surveys
- Mobile app surveys
- Case management: Simple
- Ask NiceAI® (Optional Add-on)
- NiceAI® Agents (Optional Add-on)
Grow
- Everything in Learn
- AI Insight reports
- Real-time TV display
- Integrate Slack and Microsoft Teams
- Assign feedback response
- Request reviews
- AI suggested responses
- Google review manager
- Generate testimonials
- Case management: Advanced
- Reputation management suite (Optional add-on / sometimes shown included as + Reputation Management)
- SSO (Optional add-on)
- Ask NiceAI® (Optional Add-on)
- NiceAI® Agents (Optional Add-on)
Transform
- Everything in Grow
- In app surveys
- White label surveys
- Unlimited API data extraction
- Set CX goals & recognize achievements
- Team huddles
- Frontline coaching
- Case management: Advanced
- Reputation management suite (Optional add-on / sometimes shown included as + Reputation Management)
- SSO (Optional add-on)
- Ask NiceAI® (Optional Add-on)
- NiceAI® Agents (Optional Add-on)
3. Refiner
Refiner is designed for collecting NPS inside web and mobile apps, with additional options for email and hosted survey pages. It is particularly relevant when you want to trigger NPS based on events, segments, and user attributes, then sync results into tools like product analytics, CDPs, and CRMs. For teams running product-led NPS programs, the targeting and integrations are the main draw.
Best for in-app NPS with precise targeting and strong data integrations. Pricing is harder to compare because paid tiers are quote-based.
Pros
- • In-app NPS for web and native mobile apps (including React Native and Flutter)
- • Targeting and triggers based on traits, behavior, events, and timing
- • NPS templates plus other common feedback metrics (CSAT, CES, PMF)
Cons
- • Paid pricing is not publicly listed, so budgeting and comparison are harder
- • Free plan caps responses at 25/month, which is limiting for ongoing NPS
- • Some advanced features are tier-gated (e.g., event tracking/integrations on higher tiers)
Our Experience with Refiner
Refiner’s differentiation is its in-app delivery and the ability to target and trigger surveys based on how people use your product. It looks well suited to connecting NPS results to your data stack, but buyers should validate reporting usability and tier-gated features during a trial. The free plan is useful for basic testing, but the response cap is low for a real program.
Key Details about Refiner
- In-app surveys for web apps and mobile apps
- NPS, CSAT, CES, PMF templates
- Logic jumps and segmentation
- Triggers by traits, events, delays
- Website popup and email distribution
- Hosted survey pages
- Integrations (Segment/Rudderstack, Amplitude/Mixpanel, HubSpot/Salesforce)
- API and webhooks
Refiner Pricing
Refiner offers a permanent free plan (25 responses/month) and a free trial, but paid tiers (Essentials, Growth, Enterprise) are quote-based. Pricing is based on Monthly Active Users, which can make sense for in-app NPS programs but requires forecasting. One upside is that paid plans include unlimited survey responses, which can reduce surprise costs if response volume grows.
Free plan
- Includes all Essentials plan features
- 25 survey responses per month cap
Free trial
- 30 days
- Capped at 100 survey responses
- Access to all survey features and integrations
- No credit card required
Essentials
- Unlimited survey responses
- All survey types (in-app for web and mobile, website popup, email surveys, survey pages)
- All survey features and question types (including NPS, CSAT, design options, logic jumps, liquid tags)
- User segmentation
- AI response tagging
- Reporting dashboards
- Slack, Teams, and email alerts
- Workflow automation with Zapier and Make
- Google Sheets and BigQuery integration
Growth
- Everything in Essentials
- Track user events
- Translate with AI
- CDP integrations (Segment and Rudderstack)
- CRM integrations (HubSpot and Salesforce)
- Product analytics integrations (Amplitude and Mixpanel)
- Custom data integrations (API and webhooks)
Enterprise
- Run any number of survey campaigns simultaneously on multiple channels
- Custom MAU limits
- Unlimited team members, SSO and granular access rights
- Full white-labeling (custom CSS and custom survey link domain)
- Yearly contract with dedicated support representative, concierge service and consulting
4. Survicate
Survicate focuses on continuous customer feedback, with NPS commonly run via email, link, and in-product/website channels. Its Research Hub is designed to consolidate feedback and make it searchable, and it adds AI-assisted analysis for summarizing and clustering open-text responses. It is a better fit for teams building an ongoing feedback system than for one-off NPS surveys.
Best for multichannel NPS with centralized analysis and AI-assisted insights. Not the cheapest option, and higher-tier gating/limits can be a constraint.
Pros
- • Multichannel NPS collection (email, link, website/in-product, embeds)
- • Research Hub for consolidating and searching feedback over time
- • AI-assisted analysis for open-ended NPS comments (topic clustering and assistant)
Cons
- • No permanent free plan (10-day trial only)
- • Entry pricing is high compared with simpler NPS tools
- • Response/data-point limits can constrain heavier NPS programs
Our Experience with Survicate
Survicate is oriented around collecting feedback in more places (web, in-product, email) and then organizing it in one place for analysis. The AI features can be useful for making sense of qualitative NPS follow-ups, but the plan structure means you should confirm which logic, dashboards, and limits apply to your expected volume. It is easiest to justify when NPS is part of a wider, always-on feedback program.
Key Details about Survicate
- Email, link, website/in-product, embeds
- Research Hub (centralized feedback repository)
- AI topic clustering and research assistant
- Integrations plus webhooks
- Export API options
- Targeting by attributes/events/behavior (plan-dependent)
- Custom branding (higher tiers)
- Plan-based limits (responses, data points, retention)
Survicate Pricing
Survicate offers a free 10-day trial, with paid plans starting at $114/month (Growth), then $349/month (Pro) and $569/month (Enterprise). Pricing is geared toward ongoing feedback programs rather than occasional NPS surveys. Pay close attention to plan limits (responses per month, data points, retention) because those can drive the true cost as your NPS program scales.
Free trial
- 10-day trial
- No card required
- Collect up to 25 survey responses
- Research Hub with 100 data points
- 25+ integrations available
- Full access to Growth features
- Human support
Growth
- Billed annually
- 250 survey responses /mo
- 1,000 data points /mo
- Unlimited multichannel surveys
- Research Hub
- Research Assistant
- 25+ integrations
- Data In/Out
- Multilingual surveys
- Custom branding
- 10 user seats | 2 teams
- Standard survey logic
- 1 dashboard
- Target surveys by attributes & events
- Filter results by CRM & MA attributes
- Webhooks and Export API
- Dedicated CSM and outcomes plan
- 1:1 human training
- Custom ToS, DPA, and NDA
- SAML SSO, access logs
- On-demand security Q&A
Pro
- Billed monthly, or annually
- Custom yearly pool of responses
- Custom data points limit
- Unlimited multichannel surveys
- Research Hub
- Research Assistant
- Pro integrations
- Data In/Out
- Multilingual surveys
- Custom branding, incl. CSS
- Custom user seats & teams
- Advanced survey logic
- 10 dashboards
- Target surveys by attributes & events
- Filter results by CRM & MA attributes
- Webhooks and Export API
- Dedicated CSM and outcomes plan
- 1:1 human training
- Custom ToS, DPA, and NDA
- SAML SSO, access logs
- On-demand security Q&A
Enterprise
- Billed monthly, or annually
- Custom yearly pool of responses
- Custom data points limit
- Unlimited multichannel surveys
- Research Hub
- Research Assistant
- Pro integrations
- Data In/Out
- Multilingual surveys
- Custom branding, incl. CSS
- Custom user seats & teams
- Advanced survey logic
- Custom number of dashboards
- Target surveys by attributes & events
- Filter results by CRM & MA attributes
- Webhooks and Export API
- Dedicated CSM and outcomes plan
- 1:1 human training
- Custom ToS, DPA, and NDA
- SAML SSO, access logs
- On-demand security Q&A
How to Choose the Best NPS survey tool
• Start with where you will collect NPS: email and links are common, but in-app, SMS/WhatsApp, QR, kiosk, and website popups can matter a lot depending on your customer journey.
• Check how the tool handles “closing the loop”: alerts, case management, assignments, and integrations to Slack, help desk, and CRM are often more valuable than extra question types.
• Look closely at pricing limits: many NPS tools cap monthly responses (or charge by volume), so estimate response rates before committing.
• Validate reporting needs: trend lines, segmentation, and exporting to BI/product analytics are key if you want to track NPS by cohort and over time.
• Confirm integration fit: prioritize native connections you actually use (CRM/CDP/product analytics) and verify what is locked to higher tiers.
Our Methodology
onlinesurvey.tools reviews these tools with a focus on real NPS program requirements: distribution channels, automation for follow-up, reporting/segmentation, integrations, and pricing scalability. Ratings reflect hands-on testing where available plus a consistent 5-criteria scoring model; when hands-on depth is limited, we keep scores conservative and note uncertainties.
Summary
If your goal is a dependable NPS program, prioritize tools that make distribution and follow-up simple, and that integrate cleanly with your support and CRM workflows. Delighted is a straightforward option for running NPS/CSAT/CES with many delivery channels and a clear entry price, but scaling costs depend on response caps and some integrations are premium-only. AskNicely is a strong fit for service businesses that need frontline visibility and case management, though pricing is quote-based and annual-first. Refiner and Survicate are better fits when in-app targeting, centralizing feedback, and syncing data into your stack are priorities, but both can be harder to price upfront or can become expensive as you scale.