Tally Review
Tally is an online form and survey builder for creating and sharing surveys via link, embed, or integrations.
TL;DR
Tally is a strong pick for simple customer feedback surveys and intake forms, especially if you want unlimited free submissions. If you need advanced survey reporting and analysis, you may want a more research-focused survey tool.
Overview
Tally lets you build forms and surveys in a doc-style editor, then share them via a link or embed them on your site. It supports common survey building blocks (including rating-style questions), conditional logic, calculations, file uploads, signatures, and payment collection. The free plan includes unlimited forms and submissions within fair-usage guidelines, which is unusual compared to many form builders. Paid plans add branding removal, custom domains, team collaboration, deeper analytics, and admin controls like data retention.
Ease of Use 4/5
Tally’s doc-style, type-to-build editor is genuinely quick to work in, especially for simple surveys and intake forms. Logic is approachable (show/hide, branching, calculations, hidden fields), so you can build personalized flows without feeling buried in settings. Sharing is straightforward with links, embeds, and popups, and it’s easy to route submissions to other tools via built-in integrations or automations.
Features 3.5/5
For a form-first product, Tally covers a lot: common input blocks, ratings/scales and rankings, file uploads, signatures, payments, and basics like redirects and notifications. It also supports answer piping, password protection, duplicate-prevention, and closing a form by limit or date. Where it feels lighter than research-focused survey tools is analysis: you’ll want to confirm whether the reporting you need (segmentation, dashboards, or deeper stats) is sufficient before committing.
Key Features
Lacking Features
Looks & Design 3.5/5
Forms look clean by default, and we like that you can use themes, customize colors/fonts, add images, and switch between single- and multi-page layouts. Embeds are a strong point if you want the survey to live inside a website or Notion page. Full design control (custom CSS) is available, but it’s a paid upgrade, so brand-heavy teams may need Pro.
Customer Satisfaction 4/5
Tally’s positioning is clear and the product’s core workflow (build, share, connect) is easy to understand from its docs and UI. Privacy and security are emphasized, including EU hosting and encryption in transit and at rest, which will matter for many teams. For larger organizations, Business adds admin-oriented controls like data retention, but you’ll still want to validate governance needs like permissions and change tracking for your specific setup.
Tally Pricing 4/5
The free plan is unusually generous: unlimited forms and submissions within fair-usage guidelines, plus logic, calculations, and key blocks like file upload and signatures. The main trade-offs are that several “production” features move to Pro (branding removal, custom domains, partial submissions, richer analytics, custom CSS). Pricing is simple ($24/month Pro, $74/month Business), but the lack of clearly published numeric response limits beyond fair usage makes cost planning harder for high-volume use.
Free
- Unlimited forms
- Unlimited submissions (within fair usage guidelines)
- Collect payments
- Conditional logic & calculations
- File uploads (10 MB per file size limit implied by Pro removing it)
- Signatures
- Custom Thank You page
- Self email notifications
- Redirect on completion
- Prevent duplicate submissions
- Password protect forms
- Close forms on limit or date
- Answer piping
- 45+ languages & RTL support
- Integrations: Google Sheets, Notion, Airtable, Zapier, Make, Webhooks
Pro
- Remove Tally branding
- Custom domains
- Collaboration (unlimited team members)
- Partial submissions
- Advanced customization
- Custom CSS
- Email notifications (tailored emails)
- Custom email domains
- Customize link preview (OG image, favicon, title, description)
- Workspaces and access management
- Unlimited uploads (removes 10 MB per file limit)
- Form visit analytics (extended historical data)
- Drop-off analytics
- Version history (restore up to 30 days ago)
- Premium integrations (Google Analytics, Meta Pixel)
Business
- Everything in Pro
- Control data retention (auto-delete submissions after a set period)
- Verify emails
- Version history (restore up to 90 days ago)
Pros & Cons of Tally
Pros
- • Unlimited forms and submissions on the free plan (within fair-usage guidelines)
- • Conditional logic and calculations included for free
- • Doc-style editor (type-to-build approach)
- • Multiple share options: link, embed, popup
- • Built-in integrations (Google Sheets, Notion, Airtable) plus Zapier/Make/Webhooks
- • EU hosting with GDPR positioning and encryption in transit and at rest
- • Paid upgrades add custom domains, branding removal, collaboration, and analytics
Cons
- • Reviewer notes did not validate survey-specific reporting/analysis depth
- • Fair-usage guidelines may be a constraint for high-volume surveying
- • Some advanced capabilities are paywalled (custom CSS, partial submissions, deeper analytics, branding removal)
- • No clear, published response limits per plan beyond the fair-usage wording
The Verdict
Tally stands out for letting you publish unlimited forms and collect unlimited submissions for free (within fair-usage guidelines), while still including features like conditional logic and calculations. It is best for straightforward surveys (quick feedback, lead-gen surveys, internal requests) where you care more about building and sharing than deep analysis. Teams that need branding removal, custom domains, and collaboration will likely end up on Pro. If your workflow depends on advanced survey analytics, crosstabs, and deeper reporting, you should compare Tally with tools built specifically for survey research and analysis.
How Tally compares to other survey tools
This review has been researched and written following our strictly standardized OnlineSurveyTools methodology. We believe in transparency and consistency.
- We create real accounts and build actual forms.
- We test specific features like logic, payments, and integrations.
- We evaluate the respondent experience on mobile and desktop.
- We verify pricing claims and support responsiveness.