Best Medallia Alternatives & Competitors
Medallia is built for enterprise VoC and EX programs where surveys are only one input, alongside workflows, governance, and multi-channel signals. If you want simpler setup, clearer pricing, or a more survey-first product, the alternatives below are worth comparing.
The top Medallia alternatives tend to fall into two buckets: CX program tools (focused on NPS/CSAT and closed-loop follow-up) and general survey/form builders (focused on self-serve creation and price clarity). Compared with Medallia’s custom enterprise pricing, several options publish monthly plans and have higher user ratings, but may offer less multi-channel governance and fewer enterprise workflows.
Top 3 Medallia Alternatives
- Delighted - Best for NPS/CSAT programs: A template-driven CX survey tool with clear pricing and strong integrations for operational follow-up.
- AskNicely - Best for frontline CX teams: NPS/CSAT feedback with workflows, leaderboards, and multi-location visibility for service businesses.
- Refiner - Best for in-app product surveys: In-app microsurveys with behavior-based targeting and integrations into product analytics stacks.
Key Takeaways
- Best overall alternative: Survicate is a strong fit if you want multi-channel feedback collection plus a central “Research Hub” and AI-assisted analysis, without committing to an enterprise-only deployment.
- Best for simple NPS/CSAT programs: Delighted is easier to launch and priced transparently, especially if your program is built around standard CX templates and operational routing.
- Best for in-app product feedback: Refiner stands out when you need event/trait-based targeting inside web and mobile apps and want to push responses into a product data stack.
- Best budget/self-serve option: Fillout (and Google Forms for basics) is often better value when you mainly need a survey/form builder with clear monthly pricing and quick setup.
- Best for enterprise survey programs (but lighter than Medallia): SurveyMonkey can be a practical step down from Medallia when you want common survey programs, team permissions, and enterprise options, but not a full VoC platform.
Medallia Alternatives: Quick Comparison
Here is a quick overview of how Medallia compares to its top competitors in terms of pricing, ratings, and key features.
| Tool | Rating | Starting Price | Free Plan | Choose when... |
|---|---|---|---|---|
 | 3.8/5 | $19/mo | Yes | When to choose this over Medallia: you mainly need NPS/CSAT/CES (and similar) feedback programs with fast setup, transparent pricing, and straightforward reporting and routing. |
 | 3.4/5 | Custom | No | When to choose this over Medallia: you want NPS/CSAT tied to frontline execution (visibility, accountability, follow-up) more than a broad, multi-signal enterprise VoC platform. |
 | 3.8/5 | Custom | Yes | When to choose this over Medallia: your priority is triggering surveys inside your product (web/mobile) based on user behavior and syncing feedback into your data stack for analysis and action. |
Detailed Review of Medallia Alternatives
Let's take a closer look at each of these alternatives to help you decide which one is right for you.
1. Delighted - Best for NPS/CSAT programs
Delighted is a CX-focused survey tool built around standard programs like NPS, CSAT, CES, PMF, and eNPS, with quick setup and clear monthly pricing. Compared with Medallia’s broader enterprise VoC positioning, Delighted is narrower but simpler: templates, multiple delivery channels (link, email, web, embed, SDK, kiosk), and operational reporting. It’s best when you want to run an ongoing feedback loop and route results into tools like Slack or a CRM rather than manage complex governance and multi-signal analytics.
Delighted is a feedback survey tool for running customer and employee experience surveys like NPS, CSAT, CES, and similar templates..
Why Delighted is a good alternative to Medallia?
Choose Delighted if you want a simpler, self-serve way to run NPS/CSAT/CES programs than Medallia. It’s not trying to be a multi-signal enterprise VoC platform.
Pros
- • Transparent self-serve pricing with a free plan
- • CX templates (NPS/CSAT/CES/eNPS/PMF) for quick launches
- • Multiple distribution channels including SDK and kiosk mode
- • Operational reporting with alerts, digests, and pre-built reports
- • API, webhooks, and integrations for routing feedback
Cons
- • Monthly response caps on all paid tiers
- • Premium integrations are locked to the Premium tier
- • Less suited to complex, research-style questionnaires and analysis
Our experience with Delighted
In testing, Delighted feels optimized for speed: pick a CX template, adjust wording, and publish via link, email, embed, SDK, or kiosk. The workflow is clearly centered on running an always-on program and acting on responses through alerts and integrations rather than configuring a heavily governed enterprise deployment.
How much does Delighted cost?
Delighted publishes pricing with a free plan and paid tiers from $19/month to $249/month, with limits based on monthly responses. It can be good value for smaller programs, but response caps can push costs up as volume grows.
Key Differences: Delighted vs Medallia
• Self-serve plans with published pricing vs. Medallia’s custom enterprise pricing
• CX templates-first (NPS/CSAT/CES/eNPS/PMF) rather than multi-channel VoC platform scope
• Strong operational reporting and alerts, but less emphasis on enterprise governance
• Response caps by tier vs. Medallia’s program-based enterprise packaging
• Narrower analytics focus than Medallia’s broader multi-signal AI insights
2. AskNicely - Best for frontline CX teams
AskNicely is built for NPS/CSAT programs that need visibility and follow-up workflows across frontline teams. Compared with Medallia, it’s typically narrower in survey breadth, but it emphasizes real-time sharing, leaderboards/scorecards, and operational case management for service organizations. It supports channels like email, SMS, WhatsApp, QR codes, and in-app, and it’s positioned for multi-location businesses that want adoption beyond a central CX team.
AskNicely is a customer feedback platform built around NPS/CSAT surveys, frontline team visibility, and follow-up workflows for service businesses..
Why AskNicely is a good alternative to Medallia?
AskNicely is a good alternative to Medallia when your main need is frontline-friendly NPS/CSAT with workflows and visibility. It’s less of a broad enterprise VoC platform and more of an operational CX system.
Pros
- • Frontline adoption features (leaderboards, scorecards, TV displays)
- • Multi-channel distribution including SMS and WhatsApp
- • Workflow and case management for closed-loop follow-up
- • Unlimited users on plans (per pricing page)
- • API-based data extraction for external analysis
Cons
- • Quote-based pricing and no published rates
- • Demo-only (no free trial) and annual-first contracts
- • Some key capabilities are add-ons (e.g., SSO, NiceAI)
Our experience with AskNicely
AskNicely’s day-to-day workflow is clear: collect NPS/CSAT, segment results, and route follow-ups via workflows and case management. The heavier part is initial setup, which is typically tailored and sold via a demo-led implementation rather than self-serve configuration.
How much does AskNicely cost?
AskNicely is quote-based (plans like Learn, Grow, Transform) and pricing is tied to response volume, with potential overage charges. It can make sense for always-on programs, but it is harder to compare directly against tools with published monthly plans.
Key Differences: AskNicely vs Medallia
• Frontline visibility (leaderboards/TV displays) vs. Medallia’s broader enterprise governance emphasis
• Quote-based pricing and annual-first contracting vs. looking for self-serve simplicity
• NPS/CSAT-centric program design rather than broad survey-building depth
• Strong follow-up workflows, but narrower scope than multi-signal VoC positioning
• Add-on costs called out for items like SSO and AI features
3. Refiner - Best for in-app product surveys
Refiner is an in-app survey tool designed for targeted microsurveys in web and mobile apps, with templates for NPS, CSAT, CES, and PMF. Compared with Medallia’s enterprise program orientation, Refiner is more product-team centric: trigger surveys based on user traits and behavior, then push responses into product analytics and data pipelines. It also supports email, website popups, and hosted survey pages, but its standout is event/trait-based targeting and SDK support for mobile apps.
Refiner is an in-app survey tool for collecting user feedback in web and mobile apps, plus link and email surveys..
Why Refiner is a good alternative to Medallia?
Refiner is a better fit than Medallia when your feedback program is primarily in-app and tied to product analytics. It’s not positioned for broad, enterprise-wide VoC governance across many channels.
Pros
- • In-app surveys for web plus native mobile (iOS/Android/React Native/Flutter)
- • Advanced targeting and triggering based on traits, behavior, and events
- • Strong integrations for product stacks (Segment/Rudderstack, Amplitude/Mixpanel)
- • Unlimited responses on paid plans (per listing)
- • Multiple channels beyond in-app (popups, email, hosted pages)
Cons
- • Paid pricing is not public (quote-based)
- • Free plan is capped at 25 responses per month
- • Not positioned for research-style methodology (quotas, randomization, advanced stats)
Our experience with Refiner
Refiner is quick to launch for template-based in-app microsurveys, but targeting depth is where time goes: event triggers, throttling, and segmentation require clean user data. Once wired to tools like Segment or Amplitude, the workflow feels more like product telemetry than traditional survey ops.
How much does Refiner cost?
Refiner offers a free plan, but paid tiers are custom-priced, which can slow down comparisons. Value tends to come from targeting and integrations rather than low-cost response collection.
Key Differences: Refiner vs Medallia
• In-app and mobile SDK focus vs. Medallia’s broader VoC/EX enterprise platform
• Behavior/event-based triggers and segmentation as a core workflow
• Integrations geared to product analytics/data pipelines rather than enterprise case management
• Quote-based paid pricing vs. Medallia’s custom enterprise pricing (both require sales)
• Reporting oriented to operational product feedback rather than multi-signal enterprise insights
4. Retently - Best for multi-channel CX tracking
Retently is focused on ongoing NPS/CSAT/CES measurement across channels like email, SMS, and in-app web pop-ups, with automations for reminders and follow-ups. Compared with Medallia, it’s simpler and more program-specific, aiming at CX tracking rather than a broader experience management platform. It also highlights alerts (email/Slack/Teams) and ecommerce integrations (like Shopify, Gorgias, and Klaviyo) for teams that want satisfaction tracking tied to customer touchpoints.
Retently is a customer feedback survey tool for running NPS, CSAT, and CES programs across email, SMS, and in-app channels..
Why Retently is a good alternative to Medallia?
Retently is a simpler alternative to Medallia for teams that mainly need NPS/CSAT/CES tracking and follow-up across email/SMS/in-app. It’s less suitable if you need enterprise governance and multi-channel signal unification.
Pros
- • Built-in NPS/CSAT/CES programs and workflows
- • Email, SMS, and in-app web pop-up distribution
- • Alerts and notifications (Email, Slack, Teams)
- • Ecommerce-oriented integrations (Shopify, Gorgias, Klaviyo) plus API/Zapier
- • AI-based text and sentiment analysis positioned for open-text feedback
Cons
- • No permanent free plan (14-day trial only)
- • Starts at $99/month, which is high for occasional use
- • Basic plan limits (3 seats, 10 campaigns) and Enterprise pricing not transparent
Our experience with Retently
Retently feels geared toward launching an ongoing program quickly, especially when you stick to NPS/CSAT/CES patterns and standard touchpoint workflows. The trade-off is flexibility: it is less of a blank-slate survey builder than general survey platforms.
How much does Retently cost?
Retently’s entry plan is $99/month, with higher tiers at $299/month and custom enterprise pricing. That pricing can be reasonable for always-on CX measurement, but it can be expensive for low-frequency surveying compared with general-purpose tools.
Key Differences: Retently vs Medallia
• Program-focused NPS/CSAT/CES vs. Medallia’s broader VoC/EX platform
• Published starting price vs. Medallia’s no-public-pricing model
• Multi-channel (email/SMS/in-app pop-up) built in, but less multi-signal breadth than Medallia
• Alerts and follow-up automations without heavy enterprise governance
• Ecommerce integrations emphasized vs. Medallia’s enterprise integration positioning
5. Nicereply - Best for helpdesk CSAT
Nicereply is built for support and CX teams that want CSAT/CES/NPS tied closely to helpdesk workflows and customer touchpoints. Compared with Medallia, it is much more specialized: lightweight surveys via post-resolution emails, email signatures, pop-ups, and links, plus integrations that push results back into tools like Zendesk, Front, Help Scout, and Pipedrive. It’s a good fit when you want practical service feedback loops rather than a full enterprise experience management platform.
Nicereply is a customer feedback survey tool focused on CSAT, CES, NPS, and related one-click surveys for support and CX teams..
Why Nicereply is a good alternative to Medallia?
Nicereply is a simpler alternative to Medallia for support-ticket CSAT/CES/NPS and helpdesk integrations. It is not designed for broad enterprise VoC governance or multi-signal analytics.
Pros
- • Helpdesk/CRM integrations (Zendesk, Front, Help Scout, Pipedrive, and more)
- • CX survey modes suited to support workflows (post-resolution, in-signature)
- • Unlimited active surveys on paid plans
- • Response-based pricing aligned to support volume
- • GDPR compliance stated (per pricing FAQ)
Cons
- • No permanent free plan (14-day trial only)
- • Response caps and auto-upgrades if you exceed limits
- • Advanced survey logic and question depth not clearly documented
Our experience with Nicereply
Nicereply’s setup is straightforward if you follow common CX workflows like post-resolution email CSAT or in-signature surveys. It feels designed to live alongside a helpdesk, where the main job is collecting feedback and getting it back into tickets or dashboards quickly.
How much does Nicereply cost?
Plans start at $79/month billed monthly (or $59/month annually) and scale with monthly responses and seats. It can be cost-effective for support teams with predictable volumes, but response caps can lead to automatic tier upgrades.
Key Differences: Nicereply vs Medallia
• Support/helpdesk workflow focus vs. Medallia’s enterprise VoC/EX platform scope
• Clear monthly pricing tiers vs. Medallia’s custom pricing
• Emphasis on one-click CX surveys rather than broader survey-building depth
• Integrations targeted at helpdesks/CRMs rather than multi-signal aggregation
• Less clarity on advanced survey methodology compared with enterprise platforms
How to Choose the Best Alternative to Medallia
Start by deciding whether you need an enterprise VoC platform (workflows, governance, multi-channel signals) or a survey-first tool for faster self-serve deployment. Next, map your must-haves: channels (email/SMS/in-app), integrations (CRM/helpdesk/product analytics), and how much analysis you expect to do inside the tool versus exporting. Finally, compare pricing models carefully: some tools charge by monthly responses, others by seats, and some are quote-based, which can materially change total cost at scale.
Our Testing Methodology
We test each survey tool by creating real-world scenarios: a simple contact form, a complex multi-step application, and a payment collection form. We evaluate ease of use, design customization capabilities, logic features, and the actual respondent experience. We also verify pricing claims and test customer support responsiveness to ensure our recommendations are practical and reliable.
Read our full methodology →Summary
Medallia is designed for governed, multi-team experience programs, which can be more platform than many teams need. If your priority is getting an NPS/CSAT program running quickly with clear pricing, tools like Delighted or Retently can be easier to justify. If you need in-app targeting and product-data integrations, Refiner or Survicate are often closer to the day-to-day workflow of product and CX teams. For general surveys and forms with self-serve plans, Fillout, Typeform, Jotform, and Google Forms typically provide simpler setup and clearer trade-offs.